Are you running a promotion to reward early buyers, or are you selling tickets to an event with an early bird phase? With the dynamic pricing strategy, you can automatically increase the price on your checkout! That saves you time and effort 😌
Dynamic prices are part of Plug&Pay Premium & Ultimate. Using Lite?
Upgrade to Premium or Ultimate to use this feature.
Setting a dynamic price
Navigate to your checkout and click the Prices tab. To set a dynamic price, you'll first need to enable a custom price. Click save to continue.
It is not necessary to actually use a different price.
Enable the slider under Dynamic Price. Enter a date and time, and specify the price increase. You can add up to four price increases.
In the example above, the price on this payment page will automatically increase four times, starting on 20th of March 2026, and ending on 10th of April 2026. Visitors to your checkout will see the price change from any date and time you set.
Activate your pricing strategy using the Activate button. The price on your checkout will now automatically adjust per the first price increase.
ℹ️ To change the dynamic price, you must first deactivate it.
In the Active Price window on the right, you can see the set price strategy and when the next increase will occur.
Under Changes, you can view the history of your pricing strategy. See who changed what and when for more transparency.
The checkout
Your checkout page now displays the next price and indicates when it will increase. This encourages your visitor to checkout faster 💰
The price changes in real-time on the checkout for your visitor:
ℹ️ Only when your visitor has already clicked the checkout button, the price will not change and the previous price can be used for payment.