Under the Content tab, you will find all the settings related to the actual content of your checkout page. Think of things like:
Title and description
Media
Fields
Unique Selling Points (USPs)
Order bumps
Payment methods
Sales boosters
Checkout button
Testimonials
and much more.
🖊️ Header
The header is the top section of your page, where you can enter your title and description, or have them generated by AI.
🎬 Media
To display an image or video on your checkout, you first need to upload it to the product itself. If you have added multiple media items, you can choose here which image or video you want to show.
⭐️ Value stack
The value stack is only available in the Stack Overflow, Back in Action, and Video Sales Letter templates. You can change the template via the Design tab.
The value stack is ideal for packages consisting of multiple products - think of a sale of your course catalogue. Specify what the stack includes and the individual price of each item.
💸 Price triggers
When you sell a subscription or instalment payment, or use a volume discount, you can enable certain price triggers. Price triggers can give your visitors a nudge towards your preferred or best payment option.
Discount percentage - Display the discount percentage for annual and quarterly amounts compared to the monthly amount.
Monthly amounts - Show annual and quarterly amounts as a monthly amount beneath the price.
Recommended payment option - Display a banner with text beneath a selected payment option to guide your customer in a particular direction.
Volume discount - Show volume discounts with a banner or highlighted options on your checkout.
✏️ Fields
Data
Fields are the details you want to collect from your visitors. Name and email address are requested by default, but you can add additional fields such as address, phone number, company name, and VAT ID.
💡 Tip: Only use the fields you truly need. More fields can negatively affect your conversion rate.
Order
It is possible to allow your visitor to leave a note or comment.
Would you like to allow your visitor to purchase the product more than once? You can tick the box here to allow multiple quantities to be bought.
Do you have a discount code for the product? You can enable the discount code field here. If you do not have a discount code, keep this turned off - this prevents your visitor from going off to search for one.
If you have created a custom field for the product, it will also appear here.
Marketing emails
Once you have set up the ActiveCampaign integration, you can enable the Ask permission slider here. This adds an extra checkbox to your checkout, allowing you to sign up consenting visitors to a general list. Under the Rules tab, you can add a rule to your checkout.
💎 USPs
Your product's Unique Selling Points (USPs) are the reasons why your visitor should buy the product. So fill them in - or have them generated by AI - so that you persuade your visitor to become your customer! Both the icon itself and the colour of the icon can be customised.
🎥 Timed Content
When you use the Video Sales Letter template, you can focus attention on a product video. The content of your checkout only becomes visible once a certain amount of the video has elapsed.
📄 Content
Only available in the Video Sales Letter and Stack Overflow templates. This content is displayed below the video or value stack that appears on your checkout.
🛒 Order bump
An order bump is a relatively cheap product that people quickly add to their purchase. Think of the pack of chewing gum at the grocery store checkout! By adding an order bump, you can increase the average order value of your checkout.
💳 Payment methods
Decide here which payment methods you want to show on your checkout, and in what order. If you have more than four payment methods activated, choose the style of the payment methods: dropdown or list.
🔘 Checkout button
Adjust the text on the checkout button and edit the micro-copy items that appear beneath it. Use these to address any last-minute hesitations your visitors may have!
🎗️ Testimonials
Have you ever received a great review or message from a customer? Add it as a testimonial! Testimonials help new customers feel confident enough to purchase your product or service.
On certain templates, you can also highlight a testimonial. This is available on the Split Screen, Moneyball, Wallstreet, and Video Sales Letter templates.
📈 Sales boosters
This is the place to make sure your average order value keeps climbing!
📋 Footer
You can change the appearance of your footer to light, dark, or transparent.