Have you come across a page using a Video Sales Letter and thought: 'I want an engaging sales video like that on my checkout page!"? Great! This article will show you exactly how to implement it. But first, let's clarify what a VSL is.
What is a Video Sales Letter?
A Video Sales Letter (VSL) is an online marketing strategy where a video is displayed on a page. The checkout button only appears once the video prompts the visitor to take action, ensuring they engage with the content before making a purchase.
Why use a Video Sales Letter?
A Video Sales Letter is an effective way to persuade potential customers to buy your product. By creating a moving video, you can showcase your product's value in a way that leaves no doubt about its benefits.
An excellent technique to implement, isn't it?🤗
Now that you are hopefully inspired to give it a try, simply follow the steps below to get started!
1. Select the VSL template
First, go to your checkout page you want to apply the VSL to and select the Video Sales Letter template under the General tab.
2. Add your video
Navigate to Content > Timed Content and turn the slider on. Next, place the URL of your video. The timed content is the content of your checkout page, i.e. all the text, shopping cart, payment method and checkout button.
You can choose when the content appears:
Straight Away - The content is displayed as soon as the page loads;
Specific moment - The content appears after a set number of minutes and seconds;
End of video - The content is only shown once the video has finished playing.
3. Add additional content
You can either write extra content yourself or let AI generate it for you. This can be done under the Content tab, which will now be available because you are using the VSL template.
ℹ️The preview button allows you to directly view the page including content