With the Meta (Facebook) Pixel you can measure exactly how many people visited your payment page in Plug&Pay, as well as how many then reached any upsell pages or the thank-you page.
That is ideal: you know exactly who completed the payment process and who did not. And for people who have not yet completed the payment process, you can create separate ads to get them to purchase your product after all.
Read here how to set up your Meta Pixel in Plug&Pay!
1. Creating a New Pixel
You can create a new Pixel in the Event Manager of your Meta business account. Click the Connect data button in the panel on the left.
Choose the Web option and enter a name for your Pixel. Click Create to proceed to the next step.
In the screen that follows, you will choose how to connect your website. Choose Set up manually and then Meta Pixel only. Setting up the Conversions API is an optional step that we will not cover in this article. Finish by clicking Done.
For Plug&Pay it is not necessary to actually install the code. We choose this option in order to complete the process. The Pixel ID is the only thing required to set up the connection with Plug&Pay.
2. Connecting Your Pixel to Plug&Pay
Copy the Pixel ID of your Pixel. You can find it in the overview under Data Sources, below the name of your pixel. On the right under dataset ID you can also copy the Pixel ID.
Go to your Plug&Pay environment and navigate to Settings > Plugins > Meta Pixel. Connect the Meta Pixel by pasting the Pixel ID.
You can skip the Conversions API and test code steps for now.
ℹ️ Would you also like to set up the Conversions API? Read this article.
3. Checking Whether Your Pixel Is Installed Correctly
Once you have connected your Pixel to Plug&Pay, it will be placed on all Plug&Pay payment pages, upsell pages, and thank-you pages.
If you see events in the overview of your Meta account, you have set up the Pixel correctly!
A handy way to check whether the Meta Pixel is installed correctly is the Google Chrome extension Meta Pixel Helper by Meta.
With this extension you can check on any page whether the Pixel is detected and which events are being measured. In the screenshot below, I clicked on my checkout in the Meta Pixel Helper and indeed see that the pixel ‘Plug&Pay pixel’ is loaded correctly.
💡 Tip: disable your ad blocker when using the Meta Pixel Helper.
Measuring Different Events
Now that you have connected the Meta Pixel to your Plug&Pay, you can measure various events. Read more about these events in the article below 👇