In this article, you'll learn how to create and set up an exit intent in Plug&Pay. An exit intent is a pop-up that appears the moment a visitor tries to leave the page, giving you one more chance to convince them to stay.
ℹ️ Exit intents are available from Plug&Pay Premium. Are you using Plug&Pay Lite? Upgrade to Premium or Ultimate to use this feature.
Creating an exit intent
To create an exit intent, navigate to Tools > Exit intents and click Create exit intent. Choose whether you want to use the exit intent for a checkout or upsell, give it a name and save.
ℹ️ The page type can still be changed afterwards.
Editing the exit intent
Once created, you can further design the exit intent via the General and Content tabs. Under General, you set the page type, template and primary colour. Under the Content tab, you adjust the header, image, USPs and buttons.
General
Here you can change the name and page type of the exit intent. Select a template and optionally adjust the primary colour; this determines the colour of the buttons and USPs.
Content: Header
Optionally change the title, subtitle and description of the exit intent. Use the header to convince the visitor to stay or to take you up on your offer.
Content: Image
Optionally add a product image to the pop-up. This option is only available for the Default and Header image templates.
Content: USPs
Optionally apply a title and a list of USPs (Unique Selling Points) here to highlight the main benefits of your product. This is only possible when you've chosen the USPs template.
Content: Buttons
Here you can adjust the action, label and any URL per button.
Actions (General)
Close pop-up: Closes the exit intent. The visitor can continue with checkout.
New tab: Opens a new page in a new tab. Use this to direct your visitor to your sales page or contact page.
Open link: Opens a new page in the same tab. Direct your visitor to a checkout with a lower price, for example.
Actions (Page type: Upsell)
Buy upsell: This action has the same function as the Add to order button on the upsell page.
Continue in upsell flow: Sends the visitor on to your second upsell or downsell if you've set up more than one upsell.
Setting up an exit intent
Once your exit intent is ready, you link it to the page you want. Below you can read how to do that per page type.
Checkout
Navigate to the checkout, go to the Content tab and click Sales boosters. Enable the exit intent, select the pop-up you want and save your change.
Upsell
Go to the upsell, open the Content tab and click Sales boosters. Enable the exit intent, choose the pop-up you want to use and click the Save button.
Landing page
Are you using a landing page with the Upsell page type? Then you can link an exit intent to that too. Navigate to the landing page, click the settings at the top and then 'Exit intent'. Link the desired pop-up and save the page.
