An order bump is a relatively cheap product that you offer on the checkout. Thanks to the lower price and its relevance to your main product, this is something customers quickly add before paying. Think of the pack of chewing gum at the supermarket till.
By adding an order bump, you can increase the average order value of your checkout. Adding the order bump is a single click of a button, and the order bump is tactically positioned just below the payment methods. That makes the threshold to add a product even lower.
The order bump is part of your checkout. If you haven't created a checkout yet, read this guide.
Adding an order bump to the checkout
Navigate to Pages > Checkouts and select your checkout.
Click the 'Content' tab and then 'Order bump'.
Click Add to select an existing product, or Suggestions to generate a new product with AI.
ℹ️ You can add up to 3 order bumps per checkout.
Adding an existing product
An order bump is essentially a product, so it must first be created as a product. You can read how to create a product here.
Click Add to select an existing product and click Next. Optionally, you can have the title and description of your order bump generated with AI in the second step.
In the final step, you can make any last changes to your order bump, including the headline, description, colour and product image.
Click Save to add the order bump to your checkout.
Generating suggestions with AI
Haven't created a product as an order bump yet, or not sure what else you could offer? Let our AI think along with you! Click the Suggestions button to start.
Our AI comes up with a number of suitable products that fit well with your main product. Adjust the title, description and price and click Add.
ℹ️ The order bumps you add here are automatically created as products.
Editing the order bump
After adding them, your order bumps can still be edited by clicking the pencil icon. Adjust the title, description or colour.
💡 Tip: Use a colour that contrasts with your house style to draw more attention to your order bump(s).
↕️ Adjusting the order
Have you added multiple order bumps? You can use these three lines to adjust the order of your order bumps.
🎨 Adjusting the style
After creating your order bump, choose which Style you'd like to use. You can pick from three different styles.
Reminder pop-up
With the reminder pop-up, you can draw attention back to your order bump by showing a pop-up when your order bump hasn't been added during the order.
Sales statistics
In Plug&Pay, you can view the statistics of your order bumps in two places.
Checkout
Open your checkout. Under Results, you'll see what % of your customers have paid with at least one order bump.
Page statistics
Navigate to Statistics > Pages, or click the three dots in the checkout overview and then View statistics to bring up the detailed statistics for the checkout.
At the top of the page, you'll find the revenue from order bumps in this block.
If you scroll further down, you'll find detailed statistics for every order bump on this checkout, including conversions, conversion ratio and revenue.
