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Creating and Editing a Brand Style

Setting up colours, fonts, and button styles for your checkouts and landing pages in Plug&Pay

Written by Jelle Graafstal
Updated this week

In this guide, you'll learn how to create and configure a brand style in Plug&Pay. Your brand style determines the colours, fonts, and button design used on your checkouts and landing pages, keeping everything consistent with your brand.


Creating Your Branding

To create or edit a brand style, go to Settings > Branding.

Settings page in Plug&Pay with the 'Branding' tile highlighted under the 'Display & design' section.

Here you can edit the default brand style by clicking the pencil icon, or create a new one by clicking New branding.

Brand styles page in Plug&Pay with the default theme and the 'New branding' option visible.

Editing Your Branding

You can customise your brand style in several ways. Below is an overview of the available options, accessible via the tabs. A preview page on the right reflects your style choices in real time.

Branding: Colours

Choose the primary, secondary, and background colour for your checkouts and landing pages. The primary colour is used for buttons, so we recommend choosing a colour that stands out.

Brand style editor in Plug&Pay with the 'Colours' tab open, showing settings for primary colour, secondary colour, and background colour.

Branding: Typography

Customise how your text is displayed for Paragraph text and Heading 1 through Heading 4. You can adjust the font, size, and colour. Available fonts match those in Google Fonts.

Brand style editor in Plug&Pay with the 'Typography' tab open, showing settings for paragraph, heading 1, heading 2, heading 3, and heading 4.

Branding: Buttons

Within your landing pages, you can add four types of buttons: a primary button, secondary button, outlined button, and a transparent button without a background or border. Customise the design of each here.

Brand style editor in Plug&Pay with the 'Buttons' tab open, showing examples of a primary, secondary, outlined, and transparent button.

Branding: Cards

A card preview based on your current settings is shown at the top. Below it, you can adjust the background colour, border style, shadow, and padding of your cards.

Brand style editor in Plug&Pay with the 'Cards' tab open, showing settings for background, border, shadow, and padding.

Branding: Content Width

Optionally adjust the width margins of your content here. We generally recommend leaving this at the default value (1170 pt.).

Brand style editor in Plug&Pay with the 'Content width' tab open, showing a slider set to 1170.

Using Your Branding

You can apply your brand style to checkouts and landing pages. Here's how to do this for both new and existing pages.

New Checkout

When creating a new checkout, you'll find the Branding option in the General step.

Checkout creation screen in Plug&Pay with the 'Branding' field set to 'Default theme'.

Existing Checkout

To update the brand style of an existing checkout, open its settings and go to the Content tab. Change the brand style in the Display block.

Design tab of a checkout in Plug&Pay with the 'Branding' and 'Custom' display options and a 'Customise branding' link visible.

New Landing Page

In the first step of creating a landing page, you'll see the Branding option. Select your brand style here.

Landing page creation screen in Plug&Pay with the 'Branding' field set to 'Standard theme'.

Existing Landing Page

To change the brand style of an existing landing page, open it and go to Design. There you'll find the Branding option.

Landing page editor in Plug&Pay with the branding panel open, showing the 'Branding' and 'Custom' options and a 'Change branding' link.
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