A product is the foundation of everything you can sell with Plug&Pay: from a course to a subscription and from an order bump to an upsell. Each product has a price and billing cycle, and you determine how and when your customer sees it.
What is a product?
A product in Plug&Pay is an item you sell. This can be anything: an online course, an ebook, a coaching program, a physical product or a membership.
You create a product once and link it to your checkout pages, or you can use the product as an order bump or as one-click upsell.
Type of payments
When creating a product, you choose how your customer pays. There are three options:
One-off payment - your customer pays once. Perfect for standalone products such as courses or books.
Subscription - your customer automatically pays a fixed amount per month, quarter or year. Use this for memberships or other services where you want recurring revenue.
Instalment payment - your customer pays the total amount in multiple instalments. This works well for more expensive products or programs where you want to lower the purchase barrier.
How do you use a product?
A product is used at various points in your funnel. Depending on how and when you offer it, it plays a different role:
Main product - the product linked to your checkout. This is what your customer sees and buys.
Order bump - an extra, accessible product that you can add to your checkout. Your customer sees it just before checking out and can add it to their order with one click. Think of a template, an extra module, or an ebook that complements the main product well.
Upsell - a product that you offer after payment. Your customer has just checked out and sees an offer for a follow-up product or upgrade. Because the customer is already in "buying mode," the chance of an additional purchase is high.
💡Tip: A bad upsell is better than no upsell. If you have an extra product you can sell, add it to your funnel!
A practical example
Imagine: you are selling an online social media course for €197. That is your main product. On the checkout, you add a content calendar template as an order bump for €17; something small that fits well.
After your customer has paid, you offer your complete marketing program via an upsell for €497. This way, you have built a funnel with three products that significantly increases the average order value.
What is the difference with a checkout?
The product is what you sell, the checkout is how you're selling it. The checkout is the page your customer sees with your branding, texts and order form. The product in the background ensures that the price is correct and the payment proceeds smoothly.
Get started
Now that you know what a product is and how it works, you can get started.
In the article below, you can read step-by-step how to create a product in Plug&Pay👇.