A product is the foundation of everything you sell through Plug&Pay: from a course to a subscription, and from an order bump to an upsell. Each product has a price and billing cycle, and you decide how and when your customer sees it.
What is a product?
A product in Plug&Pay is the item you sell. This can be anything: an online course, an e-book, a coaching programme, a physical product or a membership.
You create a product once and then link it to your checkout pages, or use it as an order bump or as one-click upsell.
Types of payments
When creating a product, you choose how your customer pays. There are three options:
One-off payment - your customer pays once. Perfect for standalone products such as courses or books.
Subscription - your customer automatically pays a fixed amount per month, quarter or year. Use this for memberships or other services where you want recurring income.
Instalment payment - your customer pays the total amount in multiple instalments. This works well for more expensive products or programmes where you want to lower the purchase barrier.
How do you use a product?
You use a product in various places throughout your funnel. Depending on how and when you offer it, it plays a different role:
Main product - the product linked on your checkout page. This is what your customer sees and buys.
Order bump - an additional, low-barrier product you add to your checkout. Your customer sees it just before checking out and can add it to their order with a single click. Think of a template, an extra module, or an e-book that ties in well with the main product.
Upsell - a product you offer after payment. Your customer has just completed their purchase and sees an offer for a follow-up product or upgrade. Because the customer is already in "buying mindset," the chance of an additional purchase is high.
💡Tip: A bad upsell is better than no upsell. If you have an extra product you can sell, add it to your funnel!
A practical example
Imagine you are selling an online social media course for £197. That is your main product. On the checkout, you add a content calendar template as an order bump for £17; something small that complements it well.
After your customer has paid, you offer your complete marketing programme via an upsell for £497. With just three products, you have built a funnel that significantly increases the average order value.
What is the difference with a checkout?
The product is what you sell, the checkout is how you sell it. The checkout page is what your customer sees, complete with your branding, images, texts and the order form. The product in the background ensures the price is correct and the payment processes properly.
Getting started
Now that you know what a product is and how it works, you can get started.
The article below walks you through how to create a product in Plug&Pay step by step👇.