Curious about the growth and retention of your subscriptions? With Plug&Pay you can get a complete overview of the statistics of the subscriptions you sell.
Under Statistics > Subscriptions you will find all information regarding the statistics of your subscriptions.
The subscription statistics are part of Plug&Pay Premium & Ultimate. Are you using Plug&Pay Lite? Upgrade to Premium or Ultimate to use this feature.
Recurring Revenue
The first page gives insight into your recurring revenue. Select the period whose statistics you want to see in the top right.
Monthly Recurring Revenue
In the chart above you can see the average monthly revenue, also known as the MRR (Monthly Recurring Revenue).
This figure is the sum of the monthly revenue from all your subscriptions. Annual and quarterly subscriptions are therefore converted to months.
Calculation example: if customer A has a monthly subscription of €50 and customer B has an annual subscription of €1,200, then your MRR is €150 (50 + 1,200 / 12).
You can retrieve the following detailed information by hovering your mouse over the chart:
The recurring revenue per month
The total active subscriptions per month
The growth percentage (%) compared to the previous month
Growth
In the chart above you can see the monthly changes.
Changes in your MRR can have various causes.
Newly taken out subscriptions, reactivations and upgrades drive growth: you can see this in the green areas.
Cancellations and downgrades drive decline, you can see this in the red areas. The black line shows the net change per month. The more green and the higher the black line, the better!
❗️ When a subscription is converted from a monthly subscription to an annual subscription with a lower price per month, this counts as a downgrade in this chart.
You can retrieve the following detailed information by hovering your mouse over the chart:
New: total revenue from new subscriptions
Upgrades: total revenue from upgrades
Reactivations: total revenue from reactivated subscriptions
Downgrades: total amount of downgrades
Cancellations: the total amount of ended subscriptions
The total net revenue for that month
Retention
In the chart above you can see the percentage of subscriptions that are still active x months after the first payment.
Example: in January 2022, 123 new subscriptions were started. After 12 months, 42% were still active.
With this data you can gain insight into when most subscriptions are cancelled and respond accordingly.
Trials
In this chart you can see the overview of your subscriptions with trial periods.
Started: the number of new trial periods that have been started
In trial: the number of trial periods still in the trial period
Renewed: the number of trial periods with at least 1 paid follow-up invoice
Stopped: the number of ended trial periods (renewed and not renewed)
Active: the number of active subscriptions, renewed after the trial period